Well Dressed

Pret’s spring 2022 campaign to showcase their upgraded range of seasonal salads. Emphasising that they’re not your average salad, they were accessorised and paired with the headline ‘Well Dressed’.
The campaign took over stores from a-boards and tent cards to bespoke window posters. The product launch continued onto social channels with some social teasers created utilising blurred out ingredients from each salad to mimic a fancy hat.